Description- Find three brands/logos that you really like – can be for any organization, for-profit or non-profit, company, etc. Include the design in your post along with a brief statement about why you find it appealing, history, and what features and treatments allow it to succeed. Any prescriptive advice on improvements is also encouraged.
Youtube
Youtube is a website, where people can upload videos to share. I first chose this because I enjoyed youtube, but also because of the simple, yet recognizable logo. They used the simple colors in this, black, white, and red. They used the red to seem bright and attract web users, while the black and white keep it simple, so it wont be too much. They also used a font that seemed bold, and attention grabbing. I don’t have any suggestions to make it better, because I feel if they added anything more, it would lose the simple attractive touch it has.
Disney
Disney is a popular company that creates shows, movies, and even made a Disneyland and Disney World. It is definitely popular and widely recognized. The first thing I notice about it, is the font. It was inspired by Walt Disney’s signature, and it also seems like someone just wrote something randomly on a paper, not even thinking. Yet, the way that it all flows looks nice. Another thing I see, is the D, I, and Y. They made the D with a curve going through the middle of it. It gives a sense of happiness and freedom. The I has a funny looking dot, but, like the D, it looks nice and fun. The Y gives the emphasis on ‘someone randomly wrote it on paper, without even trying.’ And if you look at it from an angle, it even appears similar to an X. But the freeflowyness (Thats a word now) of it, again, seems fun and free. Overall you can see that it was made to be directed toward kids. By the curly D, to the scribbled Y. The few things I would suggest is some color. The logo is viewed in multiple colors, but maybe they could have one color, and stay with that? Or maybe just adding some sort of curly underline. Something like that could bring a logo to new heights.
Hot Topic
Hot topic is a store that sells a variety of objects. From figures, to T-shirts. It was first founded in 1989, by Orv Madden. And now, has opened almost 200 stores in 35 states! The logo is quite simple. Its the name. Written out. See? But if you really think about it, its not as simple. They used a thick font, to draw attention. The black makes it pop out in any sort of lighter color, or even in darker colors. And, with the mixing thick and blackness of it, makes it stand out and make you want to check it out. And thats not even counting the details on the font. There is obviously lines missing in the lettering. Like when tracing letters onto paper from a plastic guide. Those make it seem even more intimidating. It also gives it a unique touch, unlike just writing it out simply, or using some plain font. They purposely made it big and bold. It is definitely different and similar to other logos at once. The only thing I would suggest is some color, or background. Like maybe a box around it. So it could pop out more in a billboard, or in the mall.
Reflection- For this assignment, we had to think of three companies. We then had to research them and the logo. We copy/pasted the logos onto here, and wrote about the company. Then we had to talk about the logo, its pros and cons. And also any ways to improve it. I think I like how mine turned out, but I also think that I could add more about the company.