Module 1 (12 Days) – Branding and Logo Design Assignments
Students will learn basic concepts of creating a brand, marketing influences and tenets, typography and logo design. Students will demonstrate this knowledge by using vocabulary centric logo design and branding, designing 2 brands and accompanying logos, outputting final work on the 3D laser printer.
Assignment #1: Exercise on Logo/Brand Awareness – Must be a PAGE under Branding and Log Design
Research logo design in the following areas – find examples of logos and pick one for each area; show the logo, the organization/company name, and when it founded and its location. Non-profit arts, K-20 Education/school logos, Consumer goods, Entertainment, and Technology.
On a ePortfolio page show each logo (one for each of the 5 areas) followed by: 1. Name of Company/Product/Organization, 2. Date Founded, 3. Location, and 4. Designer/firm that created the logo
– 10 Points
Assignment #2: Exercise on Logo/Brand Awareness – Must be a PAGE under Branding and Log Design (See example in the link here) 15 Points
Students find and write detailed commentary on three brands that resonate with the. They should write about the brand background/history, the relationship of the visual identity to the product/service/ cmpany/organization and give impressions on design, the marketing hooks, the sell to whoever is buying what they are selling, how the visual and any associated taglines/marketing influence its effectiveness from a consumer ‘s point of view.
Be a snooty design expert and talk about the overall design/design space/shape, how the typography/font choice(s) work to create appeal, clearly identify the brand, how the elements considered “art” work together – lines, shapes, color, etc. Good Design means it’s got all the elements of good C.R.A.P. (Contrast, Repetition, Alignment, Proximity), or C.A.R.P (Contrast, Alignment, Repetition, Proximity), fancy fish, if don’t want to refer to good design as C.R.A.P
On a Google Doc, show the three (3) brands with the above detail – for each show the logo followed by the abstract or commentary, upload it to Google Classroom assignment, turn in . See the link above for examples. – 15 Points
Assignment #2: Personal Name Brand Assignment (30 Points)
- Sketch Brand/Logo Design – pencil and paper (5 points)
- Finalize Typography, use drawing tools in Adobe Illustrator to create logo based off sketch (20 points)
- Output final approved iteration on laser printer (5 points)
Assignment #3: Company, Product, or Organization Brand (30 Points)
- Sketch Brand/Logo Design – pencil and paper (5 points)
- Finalize Typography, use drawing tools in Adobe Illustrator to create logo based off sketch (20 points)
- Output final approved iteration on laser printer (5 points)
How to Design a Logo – Video Tutorial
http://www.youtube.com/watch?v=3r2qHTKPBmU
Vector Heart Artwork (Great for learning tools and creating shapes, logo design objects)
http://www.youtube.com/watch?v=98-6DdCPRoA