Assignment – 2

Description – Find three brands/logos that you really like – can be for any organization, for-profit or non-profit, company, etc. Include the design in your post along with a brief statement about why you find it appealing, history, and what features and treatments allow it to succeed. Any prescriptive advice on improvements is also encouraged.

NIKE

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The Nike swoosh is appealing to me because it is so fun to look at.  The Nike swoosh was created in 1971 by Caroline Davidson, Caroline Davidson was only paid $35.00 for the Nike swoosh (in my opinion she should have been paid a lot more).  The Nike swoosh represents a wing of the greek  goddess NIKE.  The Nike logo succeeds because a lot of people in the world shop at Nike and know what the Nike logo looks like.  (I included the first picture above because I thought it was a VERY cool version of the Nike swoosh).
WALMART
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The Walmart logo is appealing to me because of its color contrast between the blue and yellow.  On July 2, 1962, Sam Walton opened the first Walmart store in Rogers, Ark. Walmart stores succeed because people who walk in can find what they’re looking for (I know this because my family always goes to Walmart).  In my opinion Walmart is also successful because of their price match.  To improve the Walmart logo I think they should use A navy blue for the bolded Walmart and then a daisy yellow for the starburst.

NORDSTROM
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The Nordstrom logo is appealing to me because it is so simple and sometimes the simpler the better.  The first Nordstrom store was actually called Wallin & Nordstrom, and it was a shoe store and the beginning of Nordstrom.  Nordstrom succeeds because of the quality clothes, shoes,(ect.).  To make the logo look better I would maybe change the color of the bolded NORDSTROM.
Reflection – On this assignment I had a ton of fun writing my opinions for three logos I choose.

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