Collateral Design Assignment
Description: Students apply their logo/brand in standard collateral materials that include business card, envelope, and letterhead. Students also must create an additional 4th collateral piece that is commonly found in organizations, such as a postcard or label, t-shirt, bag, etc.
It is important that when designing these pieces that rulers and deliberate measures are used to specify stand-off distance of elements, size and proportion, typography point size and styles, and color values. These measures will be used in detailing Graphic Standards specification for these pieces.
Use rulers and guides to set up a separate file for each collateral piece. Specific measures for each piece will be used in the Graphic Standards. Reference past cohort standards on my blog and printed copies in class.
Reflection: This assignment was the same as the templates except for the fact that this assignment was done on Adobe Illustrator instead of paper. I got the templates from Schiff’s ePortfolio and I just put all the info in as one piece.