Description-Find three brands/logos that you really like – can be for any organization, for-profit or non-profit, company, etc. Include the design in your post along with a brief statement about why you find it appealing, history, and what features and treatments allow it to succeed. Any prescriptive advice on improvements is also encouraged.

Target

I find the Target logo to be one of the simplest yet most effective logos out there. The success of Target might not be just because of the logo, but its certainly a part of it. It’s so simple, it’s complex. The original target logo, (Finished in 1962) was not the same logo we have today, in-fact, this logo has gone through 3 changes. I believe the success of Target is the extremely simplistic design of a white and red bulls-eye.  Imagine driving down the street, and there comes a red light, you begin to let your eyes wander, and you notice the big red bulls-eye, the red is bold and it allows for the eye to easily notice the logo. Then, the light turns green, and you are on your way. This logo will draw your attention over any other logo out there, which is why I believe the logo is a big part of Targets success.

Lego is a worldwide success, every person on Earth has an average of 62 Lego bricks. The Lego logo is probably some part of this success. Lego was founded in 1932, this allows for A LOT of logo changes in its time, as it is almost 85 years old. In 1932 the original logo was introduced, it was a more of a medieval type logo, and it was silver. It then continued with more color, until the one we have today. This one I believe is also successful because of the simplistic COLOR and the design of the entire logo, itself. I have an example in the section of ‘Targets Logo Success’ above, as to why RED is the better color to put on a billboard, or on a sign near a store.

Panda Express, once again uses the colors to its advantage, making the sign completely noticeable from a standpoint. I believe RED is the key to success in terms of marketing, just because you can take a quick glance, and when you turn back around you will still have that small memory of the red flashing as you turn back. I believe that causes you to turn back towards the sign, and READ it. Now for the HISTORY of Panda Express, there isn’t much as it was only founded in 1983, so the logo has gone through very minimal changes. Even then, the company is not a franchise, and still owns thousands of businesses all OVER THE WORLD. I do not want to just give credit to the logo as the founders have done a fantastic job spreading PE, but of course the logo is in play.

Reflection-This project we had to find 3 different logos/companies that were successful, and look at their logo’s and look at why the logo is successful. I chose these three logos because I believe that color creates a company, everyone can associate White and Black, probably with Nike or Under Armour. We then had to find some history on the company, explain about their logo, etc. And then work on others, overall not a completely challenging project.