Brand Awareness Assignment
Brand Awareness Assignment
Description – Read the article in the course resources on branding – “Marks of Excellence”, and also revisit Diigo links shown in class in the Infodesign and Advanced Infodesign lists in the Logo/Branding and Branding/Collateral sections. Use this information to do the following “post” on your ePortfolio blog: Find three brands/logos that you like – can be for any organization, for-profit or non-profit. Include the design in your post along with a brief statement about why you find it appealing, and what features and treatments allow it to succeed. Any prescriptive advice on improvements is also encouraged.
Apple Logo
I chose this logo because I have had successful uses with apple products. I also like this logo because it is a clean cut image. It is simple and easy.I also like that how the name of the company is the same thing as the logo, I like that the logo has no words, if someone looks at it they know it is the apple logo.
The rainbow log stuck around for 22 years until Steve Jobs returned to the company in 1997. Producing a coloured logo was much more expensive, especially on the computers themselves. Michael M. Scott of Apple has called the logo “the most expensive bloody logo ever designed”. There was also the style consideration as well however, of the logo looking dated, and a simpler form needed. Since then it has been used in an aqua format and also a glass style
Coca-Cola
1890 – 1891 – Extra Swirly
For just one year coca cola company changed their logo very much. They added extra swirls.
1941 – 1960’s – Lil Bit Different Tail
The words moved out from the tail of the C in the first logo. The tail of the is also thinner in the middle.
1958 – 1960’s – Fish Shape
This is where the red comes in. It really makes the logo pop. That is probably why they kept the white on red. They used the writing from before for this one. I called the logo fish shape because at the ends of each side it is formed like a fish tail.
1969 – The white wave
For this Coca Cola took away the fish tail ends and added a white wave below the words. They also added the word enjoy above the Coca Cola words.
2003 – adding more fun
For this coca cola logo they added yellow red and white stripes to the wave. They also added bubbles which to me look like the fizz inside of a soda bottle like the logo was made inside the bottle of coke. They took away the enjoy word and added the word classic under the words Coca Cola.
2007 – going back
For this logo they took away the bubbled and the extra waves. Making it look like the 1969 logo, without the word enjoy. Keeping the word classic under Coca Cola.
2011 – 125 years of happiness – starting from scratch
For this logo Coca Cola was really starting from scratch. This logo includes a red bottle of Coca cola and the Coca Cola words are written in the orignal hand righting in white ink. Red bubbles are exploding out the top and a red cap is in the air. and on one side it says 125 and on the other side it says years in red ink.