Brand Awareness Activity Part 2

Description: Find three brands/logos that you really like – can be for any organization, for-profit or non-profit, company, etc. Include the design in your post along with a brief statement about why you find it appealing, history, and what features and treatments allow it to succeed. Any prescriptive advice on improvements is also encouraged.

#1 Doritos

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The reason I chose to do the logo “Doritos” was because I love how much the orange and the black contrast. In a way it sort of reminds me of a dorito because of its triangular shape. This particular logo was made in 2013 but there were many others for doritos. They were made in California. This logo helps the company succeed because it really draws your attention to the product because of the contrast of the colors and the vividness of the shape.

#2 NBC

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I chose the logo NBC because I love how they aligned the design to kind of look like a peacock. The colors really do draw your attention. They also made the “NBC” really bold so it pops out more. NBC’s logo was establish in 1986 and was founded at New York. This isn’t the newest NBC logo but its pretty recent. This logo helps the company by making the logo so bright and colorful which really draws your attention.

#3 In-n-out

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I mostly chose this logo because first of all I love their food and second of all I love the logo. They did a good job with contrasting the colors yellow and red. This logo/company started out in California in 1948. This logo helps the company because the yellow arrow in my opinion represents that you get your burgers very fast.

Reflection: In this assignment we had to take three different logos and explain why we chose the logos and what you like about them and all about their history. I chose the logos doritos, NBC and In-n-out burger. I think I did very good on this assignment because I researched their history and got everything I had to:).


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