Drones and Robotics
Students will learn basic concepts of creating a brand, marketing influences and tenets, typography and logo design. Students will demonstrate this knowledge by using vocabulary centric logo design and branding, designing 2 brands and accompanying logos, outputting final work on the 3D laser printer.
Assignment #1: Exercise on Logo/Brand Awareness – Must be a PAGE under Branding and Log Design (See example in the link here) 15 Points
Students find and write commentary on three brands that resonate with them; product, design, impact meaning, etc. This should include use of space, typography, artwork, lines, shapes, color, etc. All the good C.R.A.P.
On a ePortfolio page show the logo followed by the abstract or commentary. See the link above for examples.
Assignment #2: Personal Name Brand Assignment (30 Points)
- Sketch Brand/Logo Design – pencil and paper (5 points)
- Finalize Typography, use drawing tools in Adobe Illustrator to create logo based off sketch (20 points)
- Output final approved iteration on laser printer (5 points)
Assignment #3: Company, Product, or Organization Brand (30 Points)
- Sketch Brand/Logo Design – pencil and paper (5 points)
- Finalize Typography, use drawing tools in Adobe Illustrator to create logo based off sketch (20 points)
- Output final approved iteration on laser printer (5 points)
How to Design a Logo – Video Tutorial
http://www.youtube.com/watch?v=3r2qHTKPBmU
Vector Heart Artwork (Great for learning tools and creating shapes, logo design objects)
http://www.youtube.com/watch?v=98-6DdCPRoA