Brand Awareness Assignment Part 2
I think Noodles & company is great. I chose this logo because I thought it was neat that the & is a noodle, smart move. Did you know that In the first three months, Noodles & Company lost $42,000. From 1996–2000, Noodles & Company’s revenues grew from $330,000 ($496 thousand in 2015 dollars) to $13 million($17.8 million in 2015 dollars). Local food critics in many cities began naming Noodles & Company as the best fast-food restaurant in the city and it was frequently listed as a “company to watch.” Guess what? I like the food too! It won a Hot Concept! award from Nation’s Restaurant News. $1 million ($1.45 million in 2015 dollars) in stock was sold in 1998, which was followed by a $2.5 million ($3.62 million in 2015 dollars) round of funding and a $5 million round in 2000. ($6.85 million in 2015 dollars)
I chose the Nike logo because I thought it was a cool logo and since I wear Nike sometimes, I also thought it would be nice to research a little of it’s history and here it is. According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, “I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the waffle iron, and they were mine.”
I chose Starbursts because I love the candy and I thought it was a great idea to research it. The brand was introduced by Mars in the UK in 1960, named by Peter Pfeffer in a competition that won him £5, as Opal Fruits. The four original flavors were strawberry, lemon, orange, and lime. In the 1970s Opal Fruits were well known for their advertising tag line “Opal Fruits – made to make your mouth water!” (slogan coined by Murray Walker). The full advertising jingle was “Opal Fruits – made to make your mouth water – Fresh with the tang of citrus – 4 refreshing fruit flavors – orange, lemon, strawberry, lime – Opal Fruits – made to make your mouth water!” Opal Fruits were introduced in the United States in 1967 as Starburst. Originally, Starburst came in the same flavors as Opal Fruits and the first variant, “Sunshine Flavors”, later renamed “Tropical Opal Fruits”, was released thereafter. In Europe, lemon and lime were combined to become “Lemon and Lime” to make room for a Blackcurrant flavor.